John & John Crisps are “hand cooked style” crisps made in Great Britain. The high quality of the product is reflected in the independent packaging concept, which stands out from competitors by its clear graphics. Unlike common designs for the German market, the packaging does completely without food images. Different flavours are communicated by different relief stamping motifs, numbers, individual colour codes and the signs of the international maritime signal flags. The British origin is conveyed through the brand name and the designation of the flavour varieties in English. The open design allows for future extensions of the product line.