Jury-Statement: "This packaging makes a deep impression with its classic-nautical style and the striking inscription, which reminds of old-school typesetting. The use of colourful, somewhat fantastical illustrations adds an authentic yet modern effect."
Red Dot Award: Communication Design
John & John Crisps are “hand cooked style” crisps made in Great Britain. The high quality of the product is reflected in the independent packaging concept, which stands out from competitors by its clear graphics. Unlike common designs for the German market, the packaging does completely without food images. Different flavours are communicated by different relief stamping motifs, numbers, individual colour codes and the signs of the international maritime signal flags. The British origin is conveyed through the brand name and the designation of the flavour varieties in English. The open design allows for future extensions of the product line.
Art Directors Club Award: Package Design - Silver
The John & John Crisps packaging concept convinced the jury with its uniqueness and exceptionally clear design. Unlike most designs, there are no food illustrations on the packaging. The flavour is designated by steel engraving motifs as well as by different numbers, an individual colour code and letter flags from the maritime flag signalling system.
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